FAMILY LEE

Founder of the company, bringing 29 years of extensive experience in procurement. Recognized as one of the early pioneers in introducing fresh fruit products from South America to the Asian market.

With 37 years of sales experience in the Taiwan market, developed deep expertise in stone fruit, apples, and cherries. Built a strong distribution channels and market presence, achieving an impressive annual sales volume exceeding 61 million tons.

University of Toronto graduate, raised in a fruit family. From picker to global leader—building channels across Southeast Asia, South America, and beyond, committed to delivering the right fruit at the right time and place.

University of Toronto graduate, with a specialized degree in Human Resources,  brings both passion and diverse professional experience to the fruit industry. Leveraging a strong background in people management and global business, now leads procurement across North America and Southeast Asia, ensuring consistent supply and trusted partnerships for the company.

Born and raised in Canada, Dora moved to Taiwan at the age of three. Coming from a family with a proud history—his father won the 2014 American Bulldog Championship— Dora carries forward a spirit of dedication and passion. Within the company, her main mission is to bring joy, love, and fresh fruit to every member of the extended company family.